I HATED writing emails, because everything I threw at it didn’t seem to stick.
- Cut and pasting from my sales letter. FAIL.
- Trying to emulate the so-called Internet Gurus. FAIL.
- Reading books on email marketing. TOTAL FAIL.
It was as if no one knew what they were talking about, and it was a classic case of the blind leading the blind.
In fact, one technique from one of those so-called “Big Players” made ZERO difference in our bottom line, after hours and hours of painful implementation.
Frustrated with my shameful response rates, I knew I had to do something…
I’d went and subscribed to 156 marketing mailing list, those who were making millions from their emails.
Matt Furey… Frank Kern… Dave Dee… The Agora group of newsletters… Everyone who’s been made an internet millionaire from writing emails.
I studied and studied. Day and night I opened email after email and analyzed the hours away.
Then, something amazing happened…
A definite pattern emerged in the numerous emails. Psychological triggers that would drive a prospect to take action… Sneaky techniques that created a sense of bonding and belonging… Highly specific email sequences that boost response rates through the stratosphere…
Needless to day, I shamelessly started replicating these things within my own emails. And guess what?